Website for a course on fashion design and developing your own style
Goals
The purpose of the ANDRE TAN Academy of Style and Design website is to provide a unique opportunity for everyone who wants to develop in the fashion industry to receive a high-quality education regardless of their level of training. Founded by the famous designer Andre Tan, the academy opens the door to the world of fashion and style, offering training from leading fashion designers and professionals in the field.
Objectives
- Preparation of the terms of reference and work plan: Thorough drafting of the technical specifications and development of a detailed work plan to ensure the project's efficiency and compliance with the specified requirements.
- Identifying the pain points of the target audience: Analyzing the needs of the target audience to identify key problems and determine solutions through the design and functionality of the website.
- Prototype development: Creating a detailed website prototype that showcases the structure, design, and key functionalities to gather feedback and make necessary adjustments.
- Competitor analysis and search for optimal solutions: Examining market competitors and identifying innovative approaches to create a competitive and unique website.
- New website design: Developing a modern and user-friendly design that aligns with current web design trends and meets the client's requirements.
- Layout development and performance optimization: Creating a responsive and high-performance layout to ensure fast loading and optimal display across various devices.
- Website development and payment system integration: Building a functional website with the integration of reliable and secure payment systems to enhance user convenience.
- Development of a unique administrative panel: Designing an intuitive administrative panel with advanced functionality for easy management and course creation, ensuring maximum efficiency and flexibility in operations.
Project team
1x Project Manager
2x Web-designer UX/UI
1x Front-end developer
1x Back-end developer
Prototype
In our design, we have combined expressiveness with high functionality. Special attention was given to the detailed development of the course page, where every design and navigation element was carefully considered to highlight all the advantages of the courses, address potential questions and concerns of customers. We created an intuitive and easy-to-navigate page, ensuring easy access to course information and a smooth registration process, while also guaranteeing that every visitor will find answers to their questions.
Quick access to categories
Our goal is to provide easy and quick access to the main categories of the site directly from the home page. We created an intuitive navigation structure that allows users to easily find the information they need and navigate to important sections. This approach improves the user experience, making interaction with the site more efficient and enjoyable.
Reviews guarantee the trust of new users
Reviews build trust with new users and play a key role in shaping the positive image of our website. Presenting authentic feedback from previous users provides new visitors with valuable insights into their experiences and interactions with the site. Honest and transparent reviews not only serve as a source of feedback for us but also help establish trust with potential users by demonstrating the transparency and reliability of our platform. They assist new visitors in understanding what to expect from our service and are an important factor in making the decision to engage with our website.
Master classes
Our website provides easy access to masterclasses directly from the homepage. All masterclasses are organized in chronological order and are regularly updated to ensure the information remains current. On each masterclass card, users can immediately see important details: the instructor's name, the date, key information, and a link to a more detailed page. This approach not only simplifies the search for relevant information but also allows users to easily select and register for the most interesting masterclasses, ensuring an efficient and convenient experience when interacting with our site.
Custom master class page
The masterclass page features a unique design approach, where pink accents are used to draw users' attention to key elements, such as the date and time of the event, the instructor, and the main benefits of the course. For user convenience, all important information is organized in compact tabs, allowing easy access to details about the schedule, location, and recommendations for the target audience of the course.
Adaptive design
Technologies used
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