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Mr. Wallet

Online store of leather goods

Goals

To do complete redesign the Mr. Wallet online store, preserving the style of the brand book, eliminating inconvenient functionality for users, and improving the site's performance.

Tasks:

  • Audit of an existing website
  • Drawing up a technical specification and work plan
  • Identifying the pain of the target audience
  • Competitor analysis and search for the best solutions
  • New website design
  • Layout and performance improvement
  • Development

Project team

1x Project Manager

1x Web-designer UX/UI

2x Front-end developer

2x Back-end developer

Result:

Quick access to categories

It was important to allow the user to go to the desired category from the start page

Catalog and filtering

We noticed the pain of interacting with the filter. We made a decision based on the analysis of competitors and the needs of the target audience

  • 1. Size charts in such categories as “shoes”, “clothes”, etc.
  • 2. Search by brand speeds up interaction for regular users
  • 3. Additional filters are hidden, the user chooses the necessary search criteria himself

Product card and upsell

The goal is to show important items for purchase and all product characteristics on the first screen

  • 1. A designer at the end of some categories, which allows you to create a complete style or add an accessory to the item
  • 2. An additional product that may be of interest to the user

Cart

Many online stores suffer from the percentage of abandoned carts and incomplete purchases. Our task is to make it as simple and clear as possible for the target audience

Checkout

The task is to hide all escape routes and lead the user to the final action - to place an order

Personal account

The part of the site that should allow the user to quickly and easily find the functions they need: track delivery, customization, leave feedback on the product, bonus system

Blog and sorting

This page has a lot of usefulness for the user, and our task is to create a convenient filter that will help you find an article tailored to your request or recommendations for choosing a product, news about discounts, and much more.

Adaptive design

Can we talk about the project?

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