Mr. Wallet
Online store of leather goods
Goals
To do complete redesign the Mr. Wallet online store, preserving the style of the brand book, eliminating inconvenient functionality for users, and improving the site's performance.
Tasks:
- Audit of an existing website
- Drawing up a technical specification and work plan
- Identifying the pain of the target audience
- Competitor analysis and search for the best solutions
- New website design
- Layout and performance improvement
- Development
Project team
1x Project Manager
1x Web-designer UX/UI
2x Front-end developer
2x Back-end developer
Result:
Quick access to categories
It was important to allow the user to go to the desired category from the start page
Catalog and filtering
We noticed the pain of interacting with the filter. We made a decision based on the analysis of competitors and the needs of the target audience
- 1. Size charts in such categories as “shoes”, “clothes”, etc.
- 2. Search by brand speeds up interaction for regular users
- 3. Additional filters are hidden, the user chooses the necessary search criteria himself
Product card and upsell
The goal is to show important items for purchase and all product characteristics on the first screen
- 1. A designer at the end of some categories, which allows you to create a complete style or add an accessory to the item
- 2. An additional product that may be of interest to the user
Cart
Many online stores suffer from the percentage of abandoned carts and incomplete purchases. Our task is to make it as simple and clear as possible for the target audience
Checkout
The task is to hide all escape routes and lead the user to the final action - to place an order
Personal account
The part of the site that should allow the user to quickly and easily find the functions they need: track delivery, customization, leave feedback on the product, bonus system
Blog and sorting
This page has a lot of usefulness for the user, and our task is to create a convenient filter that will help you find an article tailored to your request or recommendations for choosing a product, news about discounts, and much more.
Adaptive design
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