Mr. Wallet

Quick access to categories

It was essential to provide users with the ability to navigate to the desired category directly from the homepage.

Catalog and filtering

We identified a pain point in interaction with the filter. Based on competitor analysis and target audience needs, we made the following decisions:

• 1. A size chart in categories such as "footwear", "clothing", etc.
• 2. Brand search, which speeds up interaction for regular users.
• 3. Hidden additional filters, where the user selects the necessary search criteria themselves.

Product card and upselling

The goal is to display the important elements for purchasing and all product specifications on the first screen.

• 1. Constructor at the end of some categories that allows users to create a complete outfit or complement an item with an accessory.
• 2. Additional product that may interest the user.

• 1. A designer at the end of some categories, which allows you to create a complete style or add an accessory to the item
• 2. An additional product that may be of interest to the user

Shopping Cart

Many online stores struggle with a high rate of abandoned carts and incomplete purchases. Our goal is to make the cart as simple and user-friendly as possible for the target audience

Checkout

The task is to hide all exit paths and lead the user to the final action – placing the order.

Blog and sorting

This page contains many useful resources for the user. Our task is to create a convenient filter that will help find an article based on their query, product recommendations, news about discounts, and much more.