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Kapitanova: luxury cosmetics online store

Brand catalog, discount system and a skincare academy
kapitanova.com.ua
Kapitanova online store home page
Kapitanova catalog filters: price, product group, volume, brand
Kapitanova product card: photo, price, buy buttons
Serum bottles from the Kapitanova catalog

Catalog and filters

The choice narrows by price, product group, volume and brand. Price is set with a slider or two fields, and the group and brand lists have their own search, so nobody has to scroll a long list.

A product card in the list shows the discount percentage, a sale countdown, old and new price and availability. Adding to the cart, comparison or favorites works right from there.

Price by slider and two fields
Search inside groups and brands
Sale countdown on the card
Compare and favorites from the list
Kapitanova catalog filters: price, product group, volume, brand
Product cards in the Kapitanova catalog with discounts and sale countdown

Product card

The card has no clutter: photo, brand, discounted price, availability and product code. You can buy through the cart or in one click.

Delivery and payment terms open from links under the buttons, and tabs below hold specifications, description, how to use and ingredients. A separate line reminds that the manufacturer may change the packaging.

Discount and sale countdown next to the price
"Buy in 1 click" without the cart
Specs, description, usage and ingredients in tabs
Customer reviews on the card
Kapitanova product card on a laptop and a smartphone

Cart and checkout

The cart slides in from the side: quantity, a gift bag and the total on one screen. Checkout is one flow: contacts (separate for new and returning customers), order contents, delivery and payment.

The summary on the right shows the discount and a promo code field. A guest is told that the 10% loyalty discount applies right after sign-in.

Nova Poshta: branch, parcel locker and courier, plus international delivery
Card online, Google Pay and Apple Pay, Monobank installments
Bank transfer and cash on delivery with a prepayment
A gift bag can be added in the cart
Kapitanova checkout page: contacts and order contents
Kapitanova shopping cart
Kapitanova cart on a smartphone Kapitanova checkout on a smartphone

Loyalty system

New customers get 10% off their first order, and one-time discounts work immediately: 7% from UAH 7,000 and 10% from UAH 10,000 in a single order.

The cumulative discount grows with the total of all orders and has no deadlines. Personal discounts do not stack with sales.

  • 5%from UAH 6,500 in orders
  • 7%from UAH 10,500 in orders
  • 10%from UAH 14,000 in orders
Kapitanova cumulative discount system

And more in the store

Besides the catalog and checkout, the store has sections that help pick a skincare routine and come back for more.

  • Mindful skincare academy
  • Quizzes to pick a routine
  • Blog, guides and protocols
  • Beauty Talks with comments
  • Specialist consultation
  • Sale page and SALE section
  • Brand pages
  • Compare and favorites
  • Sign-up and personal account
  • Sign in with Google and Facebook
  • Product reviews

Mobile version

On a phone the header shrinks to the logo, search and cart, and the menu opens with a button. The catalog runs in two columns, while the cart and checkout take the full screen.

Kapitanova home page on a smartphone
Kapitanova catalog on a smartphone
Kapitanova product card on a smartphone
Kapitanova cart on a smartphone
Kapitanova checkout on a smartphone

Technology and integrations

Pages are server-rendered, so search engines see them fully built right away.

Stack
  • Kapitanova: luxury cosmetics online store - 1Laravel
  • Kapitanova: luxury cosmetics online store - 2Vue.js
  • Kapitanova: luxury cosmetics online store - 3Inertia.js
  • Kapitanova: luxury cosmetics online store - 4Vite
  • Kapitanova: luxury cosmetics online store - 5SASS
Integrations
  • Exchange: products, prices, warehouses, orders, bonuses
  • Nova Poshta
  • Kapitanova: luxury cosmetics online store - 6Monobank
  • Kapitanova: luxury cosmetics online store - 7TurboSMS
  • Kapitanova: luxury cosmetics online store - 8eSputnik
  • Kapitanova: luxury cosmetics online store - 9Sign in with Google
  • Kapitanova: luxury cosmetics online store - 10Sign in with Facebook
  • Kapitanova: luxury cosmetics online store - 11Google Analytics
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